Visitor acquisition through online advertising

Search Marketing

A significant part of every online marketing budget is devoted to acquiring and retaining customers through search, display, email, mobile, and social marketing. To succeed in today's competitive market conditions, it's critical to target and optimize advertising to reach the right audience with a relevant message and ultimately deliver a compelling site or in-store experience.

Adobe, with its robust data platform that feeds powerful analytics and optimization capabilities, is uniquely positioned to help online advertisers achieve and exceed their goals. The Adobe® Digital Marketing Suite provides customers the tools to leverage rich visitor profiles and marketing data insights to optimize advertising campaigns and provide consumers with meaningful and timely messages. Adobe supports search engine marketing, display, email, social, and mobile advertising programs. Adobe SearchCenter+ allows search marketers to access current, reliable data to optimize and automate search campaigns.

MOUNTAIN VIEW, Calif. – Sept. 7, 2011 – Norton by Symantec (Nasdaq: SYMC) today released Norton Internet Security and Norton AntiVirus 2012 and announced several new products, all of which further its Norton Everywhere initiative to protect consumers everywhere they go – across locations, platforms, devices and digital experiences. The company is delivering on the initiative with mobile and cloud-based technology, including new features in the Norton 2012 products and introducing Norton Tablet Security and Norton Anti-Theft.

Norton AntiVirus and Norton Internet Security 2012 are designed to improve on their already industry-leading benchmarks for protection and performance, while enhancing the overall user experience. Other new Norton offerings go beyond traditional internet security to provide tablet and mobile device protection, family safety solutions, and the ability to find your lost or stolen laptop or Android device.

“For the past few years we have witnessed an explosion of devices, platforms and applications for consumers to enjoy. However, with these exciting changes come new digital dangers and an even greater need for consumers to be protected from cybercrime,” said Janice Chaffin, group president, Consumer Business Unit, Symantec. “As the world leader in security, Norton will continue striving to ensure that our customers are safe wherever they go, whatever digital experience they choose to have.”